About Clientry
Built by people who've worked inside the problem.
We didn't discover the service sales visibility gap from the outside. We lived it as consultants inside some of Europe's largest manufacturers, then built the tool we kept wishing existed.
100+
Years of combined experience inside capital goods manufacturers
17
European companies studied to validate the service sales visibility problem
10+
Major European manufacturers where our founding team has worked as consultants
The same gap, in every service sales team we worked with.
Our founding team spent years as consultants inside some of the largest capital goods manufacturers in Europe, across flow control, energy technology, marine engineering, lifting equipment, and automation. Different industries, different products, different scales. But the same pattern, every time.
Service sales teams had no systematic way to know which customers to call, what to offer them, or when the timing was right. The information existed somewhere, in ERP systems, service histories and contract databases, but it never made it to the rep in a usable form. Selling was reactive. Revenue leaked.
“We kept asking the same question in every engagement: why doesn't the CRM just tell the sales rep who to call today and what to offer? Nobody had a good answer. So we built it.”
In 2023 we ran a formal study across 17 capital goods companies in Europe to understand the scale of the problem. The findings confirmed what we had been seeing for years. Two companies, Krios Business Consulting and Intuitio, joined forces to build the solution.
Years of consulting
Seeing the same gap everywhere
Consulting work inside major European OEMs across multiple industries revealed the same pattern: service sales teams flying blind.
2023
The European study
17 capital goods companies across Europe confirmed the problem was widespread and that no adequate solution existed on the market.
2023–2024
Building and refining
Krios and Intuitio joined forces. Prototyped, tested, and rebuilt natively in Salesforce Lightning to meet AppExchange security standards.
2025
Clientry Essentials on AppExchange
Certified Salesforce ISV Partner. Native Lightning Web Components. Suggestion engine, 1-click opportunity creation, 90-day free trial.
The research that started it all.
In 2023 we studied 17 capital goods companies across Europe specifically to understand what stood between them and effective proactive service sales. The findings shaped every decision we made in building Clientry.
1 Businesses recognised the potential but lacked the tools, processes and visibility to exploit it commercially.
2 Product and service data was scattered across disconnected systems, none of it reaching the sales rep in a usable form.
3 No ready-made solution existed specifically for this problem. Every company was trying to solve it with generic CRM tools or manual processes.
4 The gap was costly. Most OEMs capture less than 40% of available service sales revenue from their existing customer base.
The people behind Clientry
Over a century of combined experience inside the manufacturers we serve. We know this problem from the inside.
Henry Olsson
CEO
Matti Juvonen
Partner
Markus Harmaavirta
Product Owner
Antti Sääksvuori
Sales
Teemu Mäkinen
Marketing
Deep roots in capital goods manufacturing.
Our founding team has held senior consulting roles inside 10+ major European manufacturers across flow control, energy technology, marine engineering, lifting equipment, automation, and telecommunications. This is not market research; it is first-hand experience of the exact problem Clientry solves.
Partners & certifications
● Certified Salesforce ISV Partner ● Fluido · Salesforce Summit Partner
Turku · Puutarhakatu 16, 20100 Espoo · Kappelikuja 6, 02200 support@clientrypro.com LinkedIn: Clientry Oy
Ready to see it for yourself?
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